← Back to Discover
Product photo · photo source
Rolex · Datejust
Datejust 31
Reference 278343RBR · White
Retail price
$17,750
Rolex US list · Estimate: base reference; official configuration suffix not established · Source
Asking price
Not available
Not recorded
Status
In production
since 2018 (approx.)
DressSportDate
Specifications
| Reference | 278343RBR · White |
| Introduced | 2018 (approx.) |
| Notes | Configuration seen in dealer inventory (Sep 2026); Rolex dial code not published by the seller. |
| Movement | Calibre 2236, automatic |
| Power reserve | ~55 h |
| Case | 31 mm diameter · two-tone |
| Water resistance | 100 m |
| Dial | White, Roman numerals |
| Bezel | Diamond-set bezel |
| Bracelet / strap | Jubilee |
| Complications | Date |
Price history
Market pricing for this reference arrives with the pricing engine. Retail: $17,750. Estimate: base reference.
Also in Datejust
Datejust 41126334-0033 · Green ombré · Oyster$11,650retailDatejust 41126333-0010 · Champagne-colour · Jubilee$17,700retailDatejust 36126284RBR-0011 · White mother-of-pearl set · Jubilee$21,100retailDatejust 31278241-0018 · Slate · Jubilee$14,200retailDatejust 41126300-0029 · Bright blue · Oyster$8,950retailDatejust 36126234-0051 · Mint green · Jubilee$10,100retail
All 810 in Datejust