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Rolex Datejust 31 278274-0017

Product photo · photo source

Rolex · Datejust

Datejust 31

Reference 278274-0017

Retail price
$9,350
Rolex US list · Source
Asking price
$11,100
One data point, not a valuation · 2026-09 · Source
Status
In production
since 2020 (approx.)

DressSportDate

Specifications

Reference278274-0017
Introduced2020 (approx.)
NotesSeen in dealer inventory (Wristcheck, Sep 2026).
MovementCalibre 2236, automatic
Power reserve~55 h
Case31 mm diameter · two-tone
Water resistance100 m
DialMint green
BezelFluted
Bracelet / strapOyster
ComplicationsDate
Price history

Market pricing for this reference arrives with the pricing engine. Retail: $9,350.

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