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Rolex Datejust 31 278273-0028

Product photo · photo source

Rolex · Datejust

Datejust 31

Reference 278273-0028

Retail price
$16,450
Rolex US list · Source
Asking price
$25,350
One data point, not a valuation · 2026-09 · Source
Status
In production
since 2018

DressDate

Specifications

Reference278273-0028
Introduced2018
NotesYellow Rolesor, fluted bezel. Seller's nickname: “Ladies”. Official dial code confirmed from a Wristcheck listing (Sep 2026).
MovementCalibre 2236, automatic
Power reserve~55 h
Case31 mm diameter · two-tone
Water resistance100 m
DialWhite mother-of-pearl set with diamonds
BezelFluted bezel
Bracelet / strapJubilee
ComplicationsDate
Price history

Market pricing for this reference arrives with the pricing engine. Retail: $16,450.

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