Day-Date 40

Name: Rolex Day-Date 40 228396TBR
Brand: Rolex
SKU: 228396TBR-ice-blue-diamond

Reference 228396TBR · Ice blue set

Retail price

$126,450

Rolex US list · Estimate: base reference; official configuration suffix not established · Source

Asking price

$108,400

One data point, not a valuation · 2026-09 · Source

Status

In production

since 2015 (approx.)

DressDay-date

Specifications

Reference	228396TBR · Ice blue set
Introduced	2015 (approx.)
Notes	Configuration seen in dealer inventory (Sep 2026); Rolex dial code not published by the seller.
Movement	Calibre 3255, automatic
Power reserve	~70 h
Case	40 mm diameter · platinum
Water resistance	100 m
Dial	Ice blue set with diamonds
Bezel	Diamond-set bezel
Bracelet / strap	President
Complications	Day-date

Price history

Market pricing for this reference arrives with the pricing engine. Retail: $126,450. Estimate: base reference.